How to Have a Solid Website?
Content and SEO tips aside, it is important to have your own solid website without the need to worry about any technical problems that may arise. With that said, here are some of the techniques and tips provided by GreenGenieSEO.com to help you ensure that your site is up to par:
Take a Switch from HTTP to HTTPS
First and foremost, why not do yourself a good favor and consider switching to HTTPs, the securest version, and commonly used version of old HTTP web protocol. HTTP’s secure version is called HTTPS. It is a great practice that would help your site improve its SEO presence, be secure, and make it tougher for the malicious parties to take advantage and break in of your site.
The transition process is much easier said than done. It actually requires a process with multiple steps. The content should be scanned individually and ported over as well as checked for compatibility. The procedure was repeated with the ads and once security and compatibility were ensured, the site slowly went live to guard against unforeseen errors and traffic loss. If you are a smaller organization, the process will be less time consuming and painstaking. Today, moving to HTTPS is considered as a necessity in the world of heightened SEM and SEO requirements and cybersecurity threats.
Allot Some of Your Money for Crawlers
To make sure that Google is crawling your pages and not the ones that do not appear in the search engine’s index, use a crawl program. SEO crawlers are the same with the crawlers of Google and would provide you an overview of how your webpage would perform in the SEO rankings.
Correct Your Own Semantic Markups
For you to help Google know your data or to show it your website voice searches and smartcards, you have to make sure that your semantic markups are always correct. The semantic markups are HTML tags that will help emphasize the important information on your site. For example, H1 or heading tag may help crawlers understand what your content’s about in an accurate manner. The crawlers will know how to sort your blog post under the relevant categories. In other words, you have to edit or correct the semantic markups in your website. In this way, they will reflect your information and data as accurately as possible.
Fix the 404 Errors
Nothing would sink your site faster than 404 errors when the search engine cannot find the desired website and results to a dead end. It is in one’s interest to repair such broken and missing pages as well as re-engage your users immediately. No matter what the platform you’re using, whether it is Oracle or Google Analytics, take a look at the page views for your 404 pages. After that, add URL as your secondary dimension and repair the huge offenders first. With this, you will be able to boost user interface and regain inbound links from such pages.